Content Authenticity Initiative

The Content Authenticity Initiative (CAI) is a collaborative effort to promote transparency in digital media by providing information about how and when content was created and altered. It aims to help viewers verify the authenticity of images, videos, and other media, reducing misinformation and manipulation. Using tools and standards, creators can attach digital signatures or “watermarks” that detail the origin and editing history of content. This helps audiences trust what they see online, supporting accountability and integrity in digital media across platforms and industries.