Content Audit

A content audit is a thorough review of all the content on a website or digital platform. It involves evaluating each piece—such as articles, videos, or images—to assess its quality, accuracy, relevance, and performance. The goal is to identify what’s effective, outdated, or missing, and then make informed decisions on updates, improvements, or removals. This process helps ensure the content aligns with business goals, enhances user experience, and improves search engine rankings. Essentially, it’s a strategic way to optimize and manage digital content systematically.