content acquisition

Content acquisition is the process by which a company or platform obtains rights to distribute or use specific content, such as movies, music, or articles. This involves negotiating agreements with creators, owners, or rights holders to secure permissions and licensing. The goal is to legally access and offer this content to audiences, often to enhance a service’s offerings. Effective content acquisition ensures the platform has a diverse and appealing selection, attracting and retaining users while respecting intellectual property rights and licensing terms.