Contact Theory

Contact Theory suggests that increased positive interactions between groups—such as shared activities, cooperation, or friendly engagement—can reduce prejudice and promote understanding. By fostering regular, meaningful contact, misconceptions diminish, stereotypes weaken, and trust builds. This process helps break down barriers of hostility or bias, ultimately encouraging more harmonious relationships between different social, ethnic, or cultural groups. The theory emphasizes that, under the right conditions, contact can be a powerful tool for promoting social cohesion and reducing conflict.