Consumption studies

Consumption studies examine how people acquire, use, and value products and services in their daily lives. They explore the motivations behind consumption patterns, the social and cultural factors influencing choices, and the economic impact of consumer behavior. This field helps us understand how consumption shapes identity, relationships, and society as a whole, providing insights for businesses, policymakers, and researchers interested in consumer trends and sustainable practices. Essentially, it looks at what we buy and why, revealing the deeper meanings and effects of consumption in modern life.