Consumers’ Behavior

Consumers' behavior refers to how individuals make decisions about what products or services to buy, why they choose certain options over others, and how they use and evaluate their purchases. It is influenced by factors like personal preferences, cultural influences, social pressures, marketing messages, and economic considerations. Understanding consumer behavior helps businesses tailor their offerings to meet customer needs, improve satisfaction, and foster loyalty. Essentially, it’s about observing and analyzing the choices people make in the marketplace to better understand what drives their buying habits.