Consumer Technology Association

The Consumer Technology Association (CTA) is a trade organization representing the consumer technology industry. It advocates for companies that develop and sell electronic products like smartphones, computers, smart home devices, and wearables. CTA hosts major industry events such as the Consumer Electronics Show (CES), where new innovations are showcased. It also sets standards, promotes policies for technological growth, and provides industry research. By doing so, CTA helps foster innovation, influences regulations, and connects businesses to consumers and media, playing a key role in the development and adoption of consumer technology.