Consumer Science

Consumer Science is the study of how people make decisions about purchasing and using products and services. It examines factors like psychology, culture, technology, and marketing that influence consumer behavior. The field aims to understand consumers' needs, preferences, and buying habits to help businesses develop better products, marketing strategies, and customer experiences. By analyzing data and patterns, Consumer Science helps organizations anticipate market trends and create more satisfying and effective solutions for consumers. It combines insights from various disciplines to enhance the connection between products and the people who use them.