consumer product packaging

Consumer product packaging is the protective and informational material that surrounds a product before it reaches the customer. It serves multiple purposes: safeguarding the product during transportation and handling, providing essential information such as ingredients or instructions, and attracting the consumer's attention through design. Packaging can include bottles, boxes, wrappers, or containers, and is designed to ensure product quality, safety, and convenience. Additionally, it reflects brand identity and helps differentiate products on store shelves. Effective packaging balances functionality, compliance with regulations, and appealing aesthetics to enhance the overall customer experience.