Consumer Packaged Goods (CPG)

Consumer Packaged Goods (CPG) are everyday products that people use and replace frequently, such as food, beverages, cleaning supplies, and personal care items. These goods are typically sold in packaging designed for easy use and transit. CPG companies focus on manufacturing, marketing, and distributing these products efficiently to keep shelves stocked and meet consumer demand. They often operate on high volume and quick turnover, emphasizing brand recognition and product innovation to stay competitive. Essentially, CPG encompasses the essential items consumers purchase regularly to maintain their daily routines.