Consumer Marketing

Consumer marketing is the process businesses use to promote their products or services directly to people who are likely to buy them. It involves understanding what customers want, developing appealing messages, and choosing the right channels—like advertising, social media, or in-store displays—to reach and influence potential buyers. The goal is to build awareness, generate interest, and encourage purchases by meeting consumer needs and preferences effectively. Essentially, it’s about connecting products with the right audiences and convincing them of the value they offer.