consumer journey

The consumer journey is the process a person goes through when discovering, considering, and deciding to purchase a product or service. It typically starts with awareness—realizing a need or interest—and moves through research and evaluation of options. Next, the consumer chooses a preferred solution and makes the purchase. Afterward, they may experience post-purchase feelings, such as satisfaction or disappointment, which influence future decisions and loyalty. Understanding this journey helps businesses improve how they engage and support customers at each stage, ultimately fostering trust and encouraging repeat business.