Consumer Ethnocentrism

Consumer ethnocentrism is the tendency of people to prefer products from their own country and view them as better or more appropriate than foreign options. This attitude is often driven by national pride, cultural beliefs, or concerns about supporting local businesses and the economy. Consumers with high ethnocentrism may avoid buying foreign products, even if they are higher quality or cheaper, because they feel it’s unpatriotic or disrespectful to do so. Recognizing this mindset helps businesses understand consumer behavior and can influence marketing strategies in different regions.