Consumer Electronics Association

The Consumer Electronics Association (CEA) is a trade organization that represents companies involved in the development, manufacturing, and marketing of consumer electronics products, such as smartphones, TVs, audio devices, and smart home technology. It advocates for industry interests, promotes innovation, and provides resources and standards to help businesses grow. CEA also organizes events like the Consumer Electronics Show (CES), one of the world's largest tech showcases, highlighting new products and trends. Its goal is to support the industry’s advancement and ensure consumers benefit from the latest electronic innovations.