Consumer Confidence

Consumer confidence refers to the degree of optimism that consumers feel about the overall state of the economy and their personal financial situations. When confidence is high, people are more likely to spend money, which can drive economic growth. Conversely, when confidence is low, people tend to save more and spend less, which can slow down the economy. Consumer confidence is often measured through surveys that assess how people feel about job security, current finances, and future economic prospects, influencing their purchasing decisions and, ultimately, the economic landscape.