Consumer Behavior in Travel Retail

Consumer behavior in travel retail refers to how travelers make purchasing decisions while abroad, often influenced by factors like impulse, convenience, duty-free options, and brand appeal. Travelers may buy perfumes, cosmetics, or luxury goods due to limited access elsewhere or for gifting purposes. Their choices are shaped by personal preferences, cultural influences, and marketing strategies targeted at travelers. Understanding these behaviors helps retailers tailor their offerings, promotions, and store layouts to effectively meet travelers' needs and enhance sales during their journeys.