Consumer behavior in luxury

Consumer behavior in luxury involves understanding how and why people choose high-end products and services. Luxury shoppers often seek exclusivity, quality, and status, valuing the prestige associated with their purchase. Their decisions are influenced by personal identity, social perception, and emotional appeal rather than just functionality or price. Unlike regular consumers, luxury buyers may prioritize craftsmanship, brand heritage, and unique experiences. Marketing to this segment requires building trust, conveying exclusivity, and understanding the desire for distinction. Overall, luxury consumer behavior reflects a blend of aspiration, self-expression, and the pursuit of exceptional quality.