consumer behavior in finance

Consumer behavior in finance refers to how individuals make decisions about managing their money, such as saving, borrowing, investing, or spending. It is influenced by factors like personal goals, financial knowledge, emotional attitudes, economic conditions, and social influences. Understanding these behaviors helps financial institutions develop services that meet customer needs and encourage responsible financial habits. Essentially, it examines why people act the way they do with their finances and how those actions can be guided or improved for better financial well-being.