Consumer Behavior in E-commerce

Consumer behavior in e-commerce refers to how individuals make decisions to buy products or services online. It involves understanding their preferences, motivations, and the factors influencing their choices, such as price, reviews, and website design. Shoppers often compare options, seek convenience, and value security when sharing personal information. Emotional responses, brand loyalty, and social influences also play significant roles. By analyzing these behaviors, businesses can tailor their marketing strategies to enhance user experience, increase sales, and foster customer loyalty in the digital marketplace.