Consumer Behavior Analysis in E-commerce

Consumer behavior analysis in e-commerce examines how and why people make purchasing decisions online. It involves studying factors such as browsing habits, preferences, and motivations to understand what influences buying choices. By analyzing data from customer interactions, such as clicks, searches, and purchases, businesses can tailor their marketing strategies, improve website design, and provide personalized experiences. This approach helps companies better meet consumer needs, enhance customer satisfaction, and ultimately drive sales, leading to more effective online shopping experiences.