constituent relationship management

Constituent Relationship Management (CRM) is a system organizations use to manage and strengthen their relationships with clients, supporters, or members. It helps keep track of interactions, preferences, and history to better understand and serve each individual. By organizing this information, CRM allows organizations to personalize communication, improve engagement, and foster long-term loyalty. Think of it as a digital hub that helps maintain meaningful connections, ensuring that the organization can effectively meet the needs of those it serves and build stronger relationships over time.