Conspicuity Theory

Conspicuity Theory explains how certain stimuli stand out and catch our attention because they are noticeably different from their surroundings. It suggests that our perception is influenced by the contrast between an object and its background, making some things more noticeable than others. For example, a bright red sign against a dull wall is more conspicuous than a similarly colored sign that blends in. The theory helps us understand why some objects or signals attract our focus, which is important for visual communication, safety signs, and design, ensuring important information captures our attention effectively.