Consignia

Consignia was the name adopted in 2001 for the UK's Royal Mail, the organization responsible for mail collection and delivery. The rebranding aimed to modernize the image and encourage competition in the postal industry. However, the change was largely unpopular and confusing, leading to its return to the Royal Mail name in 2002. Today, Royal Mail continues to be the main postal service in the UK, handling most mail delivery services with a focus on efficiency and reliability.