Consent Management Platforms (CMP)

Consent Management Platforms (CMPs) are tools that websites and apps use to gather, record, and manage users' preferences regarding data collection and privacy. When you visit a site, a CMP presents options for you to accept or decline cookies and tracking technologies. It ensures that your choices are respected, helps businesses comply with privacy laws like GDPR or CCPA, and provides transparency about how your data is used. Essentially, CMPs act as a bridge between users' privacy preferences and a website’s data practices, fostering trust and legal compliance.