Consent-based marketing

Consent-based marketing is a respectful approach where businesses seek permission from individuals before sending them marketing messages or collecting their personal data. It emphasizes transparency and choice, ensuring customers only receive information they've agreed to, enhancing trust and compliance with privacy laws. This method builds stronger relationships by honoring people's preferences, reducing unwanted communications, and fostering a positive brand connection. Ultimately, consent-based marketing is about earning and maintaining customer trust through clear, ethical practices.