Conjoint Measurement

Conjoint Measurement is a way researchers understand how people value different features of a product or service. For example, when choosing a smartphone, factors like price, camera quality, and battery life influence decisions. Participants are asked to compare different combinations of these features, revealing how much each feature matters individually. This helps businesses determine which features are most important to customers and guides product design and pricing. Essentially, it breaks down complex choices into parts to see how each impacts preferences, providing valuable insights for making better products and marketing strategies.