conjectural design

Conjectural design is a creative process where designers imagine and explore future possibilities by building prototypes or models based on assumptions about how people might use or interact with new technologies or concepts. It aims to stimulate discussion and critical thinking about potential societal impacts and ethical issues before actual development. Instead of creating final products, designers use these prototypes as tools to facilitate conversation, challenge existing norms, and envision innovative futures, acknowledging uncertainty and encouraging an open-ended exploration of what could be.