Concerns-Based Adoption Model

The Concerns-Based Adoption Model (CBAM) is a framework used to understand how individuals respond to and adopt new innovations or changes, especially in educational or organizational settings. It recognizes that people have different concerns and feelings at various stages of change—ranging from uncertainty to seeing benefits. By identifying these concerns, leaders can provide targeted support, facilitate smoother adoption, and address resistance effectively. CBAM helps organizations manage change thoughtfully by focusing on the users’ perspectives, ensuring the implementation process respects individual needs while working toward successful implementation.