Conceptual metaphors

Conceptual metaphors are mental frameworks we use to understand abstract ideas by relating them to more familiar experiences. For example, we often think of time as a resource, saying "spending time" or "saving time," which helps us grasp its value. These metaphors shape how we interpret and communicate complex concepts by mapping them onto concrete, everyday experiences. They are fundamental to language and thought, influencing our perceptions and actions without us necessarily being aware of it. Essentially, conceptual metaphors serve as mental tools that make abstract or complex ideas more relatable and easier to understand.