Conceptual Blockbusting

Conceptual Blockbusting is a creative problem-solving technique designed to help individuals or teams break free from mental barriers that limit innovative thinking. It involves deliberately challenging and changing existing assumptions, beliefs, or ways of viewing a problem to see it from new perspectives. By doing so, it encourages fresh ideas and solutions that were previously overlooked. This method is useful in overcoming mental rigidity and promoting creative breakthroughs in various fields, from business to science. Essentially, it helps unlock innovative thinking by intentionally disrupting fixed patterns of thought.