Concept Statements

Concept statements are clear, focused descriptions that outline the main idea or purpose of a project, product, or initiative. They serve as a succinct summary that captures what the project aims to achieve, who it benefits, and how it will do so. Think of them as a guiding statement that helps teams and stakeholders understand the core intent, ensuring everyone aligns around the same vision. Essentially, a concept statement communicates the essence of an idea in a straightforward way, providing clarity and direction for development and decision-making.