Concept art

Concept art is visual work created to represent ideas, settings, characters, or objects for a creative project, such as a video game, film, or animation. It serves as a blueprint or visual guideline to help teams understand the look and feel of the final product before production begins. Concept artists explore different styles, colors, and designs to communicate the vision clearly. This process ensures everyone involved shares a cohesive understanding of the project’s aesthetic, aiding in decision-making and keeping the artistic direction consistent throughout development.