complaints handling

Complaints handling is the process of responding to concerns or issues raised by customers or clients. It involves listening carefully, understanding the problem, and addressing it promptly and fairly. The goal is to resolve the complaint in a way that satisfies the complainant while maintaining trust and improving services. Good complaints handling shows that a business values feedback, takes responsibility, and strives to improve based on what customers experience. It helps turn negative situations into positive opportunities for growth and better relationships.