competitors

Competitors are other businesses or organizations that offer similar products or services to the same group of customers. They compete for the same market share, aiming to attract and satisfy the same needs. Understanding competitors helps a company identify its strengths and weaknesses, discover market opportunities, and develop strategies to differentiate itself. It's like being in a race where many runners are trying to reach the same finish line, and knowing your competitors helps you find ways to run smarter and faster.