Competitor

A competitor is an individual, company, or organization that offers similar products or services and targets the same customers as another. They operate within the same market and strive to attract the same audience, often by emphasizing their unique strengths or advantages. Competitors can drive innovation, improve quality, and help consumers make better choices by providing alternatives. In a business context, understanding competitors is essential for developing effective strategies, positioning a brand, and identifying opportunities for growth and differentiation in the marketplace.