Competitive vs Cooperative Negotiation

Competitive negotiation involves each party aiming to maximize their own benefit, often viewing the process as a win-lose situation where one’s gain is the other's loss. It’s focused on securing the best deal for oneself, sometimes at the expense of the relationship. Cooperative negotiation, on the other hand, emphasizes collaboration and mutual benefit, seeking solutions that satisfy both parties’ interests. This approach fosters trust and long-term relationships, aiming for a win-win outcome that benefits everyone involved.