Competitive Market Analysis

Competitive Market Analysis (CMA) is the process of evaluating the market conditions of a specific product or service by examining the strengths and weaknesses of competitors. It involves researching pricing, sales trends, customer preferences, and market demand to understand how a business stacks up against others in the same industry. This analysis helps businesses make informed decisions about pricing, marketing strategies, and product development, ultimately guiding them to improve their competitive edge and achieve greater success in the marketplace.