Competitive Advantage: Creating and Sustaining Superior Performance

Competitive advantage refers to the unique strengths or qualities that a company has, which allow it to outperform competitors. These could be things like better products, lower costs, superior customer service, or innovative technology. By developing and maintaining these advantages, a company can attract more customers, earn higher profits, and stay ahead in the marketplace over time. Essentially, it’s what sets a business apart and helps it succeed consistently against rivals.