Competing on the Edge

"Competing on the Edge" is a concept that highlights how innovative companies thrive by balancing stability and change. They stay grounded in their core strengths while also daring to explore new ideas and markets. This approach involves taking calculated risks to innovate without losing control or focus. By doing so, they can adapt to shifting environments, outpace competitors, and create unique advantages. Essentially, these organizations operate at the frontier where tradition meets innovation, continuously pushing boundaries to stay ahead in the marketplace while managing potential risks effectively.