Competing on Analytics (book)

"Competing on Analytics" by Thomas H. Davenport and Jeanne G. Harris explores how organizations leverage data analysis to outperform competitors. It explains how businesses use sophisticated data techniques—like predicting customer needs, optimizing operations, and identifying new market opportunities—to make smarter decisions. The book illustrates how data-driven strategies provide a competitive edge, turning information into actionable insights. It emphasizes that successful analytics require a culture of analytical thinking, skilled personnel, and effective technology, enabling companies to innovate and stay ahead in their industries through evidence-based decision-making.