community branding

Community branding is the process of creating a unique and positive identity for a specific area—such as a town, neighborhood, or region—that reflects its character, values, and strengths. This branding helps attract residents, visitors, and businesses by highlighting what makes the community special. It involves developing a consistent message, visual elements, and storytelling that communicate the community's personality. Effective community branding fosters pride among residents and enhances its reputation, leading to economic growth and a stronger sense of place.