Communication for Social Change

Communication for Social Change (C4SC) is a strategic approach that uses communication techniques to support positive social development. It involves engaging communities through dialogue, media, and information-sharing to raise awareness, influence attitudes, and enable collective action on social issues. The goal is to empower individuals and groups to participate actively in creating meaningful change, such as improving health, education, or equality. C4SC emphasizes respectful, culturally sensitive communication that fosters trust and collaboration, ultimately helping communities solve their own challenges and achieve sustainable progress.