commodification theory

Commodification theory explains how aspects of life—such as goods, services, or even cultural elements—are transformed into commodities that can be bought and sold in markets. This process involves turning things that weren't traditionally seen as commercial into objects of trade, often prioritizing profit over their intrinsic or social value. For example, natural resources, personal data, or social relationships can become commodities. The theory highlights how this shift can impact societal values, relationships, and culture by emphasizing market exchange and economic considerations over other significance.