Commodification of Culture

Commodification of culture refers to the process of transforming cultural expressions, traditions, or symbols into commodities that can be bought, sold, or traded in markets. This often occurs when cultural elements are commercialized to appeal to consumer interests, which can lead to the loss of their original meaning or significance. While it can promote cultural exposure and economic growth, it may also result in cultural dilution, misrepresentation, or exploitation, as authentic cultural practices are commodified primarily for profit rather than their intrinsic cultural value.