Commitment-Trust Theory of Relationship Marketing

Commitment-Trust Theory of Relationship Marketing emphasizes the importance of trust and commitment in building strong relationships between businesses and customers. When a company demonstrates reliability and integrity, customers are more likely to trust it. In turn, trust fosters a sense of commitment, leading customers to stay loyal over time. This theory suggests that successful marketing isn't just about selling products; it's about nurturing long-term relationships where both parties feel valued and respected. This approach ultimately helps businesses thrive by ensuring customer satisfaction and loyalty.