Commitment Consistency Principle

The Commitment-Consistency Principle suggests that once people make a choice or take a stand, they tend to act in ways that are consistent with that commitment, both to maintain their self-image and to avoid feeling hypocritical. For example, if someone publicly supports a cause, they’re more likely to follow through on related actions later. This principle is often used in persuasion, as encouraging a small initial commitment can lead to larger commitments and consistent behavior over time. It highlights how our desire for consistency influences our decisions and actions in everyday life.