Commercial Appropriation of Name or Likeness

Commercial appropriation of name or likeness occurs when someone uses an individual’s name, image, or identity for commercial purposes—like advertising or promoting a product—without their permission. This practice can infringe on the person's right to control their own likeness and potentially cause harm or unfairly profit from their identity. Laws generally protect individuals from unauthorized commercial use, allowing them to seek legal remedies if their name or image is exploited without consent, ensuring their personal rights are maintained and preventing commercial misuse.