color matching

Color matching involves selecting and combining colors so they appear harmonious and consistent across different items or displays. It relies on understanding how colors interact, including hue, saturation, and brightness, to ensure they complement or match effectively. This process is used in design, manufacturing, and printing to achieve a uniform and appealing look, often involving tools like color charts, digital software, or physical samples. Proper color matching ensures that colors appear the same under various lighting conditions and across different materials, maintaining aesthetic consistency and brand integrity.