Color contrast theory

Color contrast theory explains how different colors interact visually, affecting how easily they can be distinguished from one another. It focuses on the differences in hue, brightness, and saturation between colors. When contrasting colors are used together—like black and white or blue and yellow—they make each other stand out more, improving visibility and readability. Good color contrast enhances clarity and directs attention, while poor contrast can cause confusion or strain. Designers use this principle to create visually effective compositions, ensuring that important elements are prominent and accessible to viewers.