Color Contrast

Color contrast refers to the difference in brightness and color between two elements, such as text and its background, making them distinguishable. High contrast means the colors are very different, like black on white, enhancing readability and visibility. Low contrast, like gray on light gray, makes objects harder to see and read. Good color contrast is essential for accessibility, ensuring that everyone, including people with visual impairments, can perceive content easily. Designers use color contrast intentionally to guide attention, improve clarity, and create visually appealing, inclusive digital and print materials.